From today on, we will start a new section dedicated to the Digital Transformation in the HR world. The first installment of a 24-part journey, in which we will cover topics such as Employer Branding, Human Resource Management, HR Innovation and many others; first of all, the combination of human resources and technology.

The first episode focuses on Talent Acquisition and, specifically, on multiposting.

What is multiposting?

Multiposting is basically a link between two software: on the one hand we have a job portal – on which we can publish our offers – and on the other a management software – typically an Applicant Tracking System – which we need to manage applications. Multiposting is the tool that allows us to merge the two entities, i.e. to publish the job offer on my website and, at the same time, to publish the ads on a Job Board in an automated way.

Why is it important within a Talent Acquisition strategy?

Every organization is constantly looking for new candidates with increasingly specialized profiles and finding them is often very complicated. Using tools such as multiposting, means being able to amplify – within the web – the search and thus attract more candidates.

A bidirectional flow

When we talk about multiposting we are not simply talking about sending job offers from our management software to a job portal, but we are mainly talking about receiving the application from the job board to our ATS.
If this is not the case, the recruiter – once published the job offer, through his software and republished on multiple job portals – should go directly to each portal chosen to check the applications received.

The result? A path of fractional and non-optimized recruiting, especially with a view to digital transformation.


The acquisition of technology is neither good nor bad in itself; it must be assessed within a broader plan and, above all, with respect to the specific needs of individual realities.

We need to develop an overall strategic vision and consider all aspects of the recruitment process, even when we are considering a single detail.