In the article related to 2017 trends, we mentioned the value of mobile devices in HR processes. In fact, over the last few years, the use of mobile devices for surfing on the internet and for the recruitment and selection process has been increasing. That’s why it’s important to understand how you can exploit this trend in order to reach a higher number of applicants and get a bigger pool of candidates.
In November 2016, the company StatCounter reported that mobile and tablet internet usage exceeded desktop worldwide for the first time. This trend is mostly due to emerging markets (particularly by India where the mobile usage is 75% of the total); while in traditional markets, this event is less powerful. For example, in Italy mobile and tablet devices accounted for 37% of internet usage, but desktops are less and less used (-14%).
Considering this data, also the use of mobile devices in the HR world is increasing. In this way, it’s possible to get faster HR processes and a greater employee involvement. How? For example, app for communication among colleagues, for fast access to cloud data and for the possibility to ask for days off. In particular, mobile devices are useful for the recruitment process, both for candidates and recruiters.
Downloading LinkedIn app or LinkedIn Job Search, using Indeed, Monster or other job boards’ apps, candidates can easily use smartphones and tablets to look for a job. Doing so, finding a job is more and more fast and immediate, as well as being possible everywhere at any time. In addition, recruiters can take advantage of this trend acceding intuitively and easily to applications.
This and other features are granted by our softwares Ngage and Talentum. Using the multiposting engine, they allow recruiters to post ads on the most important Job boards (among the others Monster and Indeed) and on social networks (Linkedin, Facebook, Google+, Twitter, Xing) to which candidates can directly apply by mobile. In particular, it is possible to use the Facebook app to view and login to your company’s Facebook page and manage the ads you posted. Thanks to likes and shares, your applicant’s pool grow considerably, saving their data in your company’s database, available also for your next researches.