{"id":30214,"date":"2020-03-18T08:54:18","date_gmt":"2020-03-18T07:54:18","guid":{"rendered":"https:\/\/www.arca24.com\/it\/?p=30214"},"modified":"2023-08-04T12:31:41","modified_gmt":"2023-08-04T10:31:41","slug":"digital-hr-strategy","status":"publish","type":"post","link":"https:\/\/www.arca24.com\/it\/digital-hr-strategy\/","title":{"rendered":"Secondo episodio Digital Transformation | Employer Branding"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:40px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:820px;--awb-max-height:461px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.22%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/SjSUY3A9bgo?wmode=transparent&autoplay=0\" width=\"820\" height=\"461\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-size: 20px;\"><em>Secondo episodio del nostro viaggio all\u2019interno della Digital Transformation \u2013 oggi per la sezione della Talent Acquisition parleremo di Employer Branding.<\/em><\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><h4>Definizione e significato<\/h4>\n<p>Employer Branding \u00e8 una strategia di marketing fatta di azioni e comportamenti che serve a valorizzare il brand di un\u2019azienda per attrarre il maggior numero possibile di candidati.<\/p>\n<p>L\u2019obiettivo di oggi \u00e8 quello di riflettere su azioni specifiche, su come esse vengono svolte e su quali possano essere le conseguenze che ne scaturiscono.<\/p>\n<h4>Esempi pratici<\/h4>\n<p>Oggi si fanno molte attivit\u00e0 di EB ma poi spesso non ci soffermiamo su alcuni aspetti basilari:<br \/>\n&#8211; <strong>career page sul sito web<\/strong> (sezione lavora con noi) assente o gestita in modo inefficace;<br \/>\n&#8211; reclutamento tramite <strong>email<\/strong> = bassa esposizione;<br \/>\n&#8211; <strong>format <\/strong><em>povero<\/em> = capace di raccogliere poche informazioni, o <em>complicato =<\/em> esperienza non positiva del candidato (spendo risorse ed energie per valorizzare esternamente il brand ma non sto attuando una strategia complessiva dove di fatto atterrano queste candidature);<br \/>\n&#8211; <strong>software<\/strong>\u00a0<strong>non<\/strong> <strong>integrato in modo corretto =<\/strong> User Experience del candidato difforme (formule grafiche ed espositive diverse);<br \/>\n&#8211; <strong>assenza di un&#8217;area personale<\/strong> (problematica che introduce anche un tema di tutela dei dati personali);<br \/>\n&#8211; eventi\/manifestazioni, &#8211; nello specifico, <strong>career day<\/strong> \u2013 non guidati da una strategia complessiva che permetta di raccogliere i risultati, rischiano di essere controproducenti (es. raccolta di 5000 candidature cartacee da processare = alta spesa, lavoro enorme senza poterlo capitalizzare all\u2019interno di un DB).<\/p>\n<p>L&#8217;Employer Branding \u00e8 quindi un aspetto fondamentale all\u2019interno di una strategia di Talent Acquisition e, pi\u00f9 in generale, di Digital Transformation.<br \/>\nPianificare attivit\u00e0 di Employer Branding slegate da un processo di crescita e sviluppo aziendale, significa spendere tempo e risorse senza ottenere alcun ritorno.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3493,"featured_media":30216,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[14070],"tags":[],"class_list":["post-30214","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-digital-transformation","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital HR strategy | ATS Recruitment Software | Arca24<\/title>\n<meta name=\"description\" content=\"La Digital Transformation: intervista a Gabriele Molteni, CEO di Arca24, software house del Ticino che sviluppa free crm software e recruitment software.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, 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