{"id":3872,"date":"2024-02-13T13:46:03","date_gmt":"2024-02-13T13:46:03","guid":{"rendered":"https:\/\/www.arca24.com\/jobarch\/pt\/?p=3872"},"modified":"2024-02-13T13:46:03","modified_gmt":"2024-02-13T13:46:03","slug":"atracao-de-talentos","status":"publish","type":"post","link":"https:\/\/www.arca24.com\/jobarch\/pt\/blog\/atracao-de-talentos\/","title":{"rendered":"Gest\u00e3o de talentos de RH na era da digitaliza\u00e7\u00e3o"},"content":{"rendered":"
<\/div><\/div>

Perguntamos a Giovanna Benedettelli \u2013\u00a0FuturingYOU<\/a>, HR Business Advisory.<\/p>\n

\u201cComecei a trabalhar na \u00e1rea de recursos humanos h\u00e1 mais de 25 anos, quando est\u00e1vamos apenas no in\u00edcio da utiliza\u00e7\u00e3o de sistemas de informa\u00e7\u00e3o.
Hoje o meu trabalho mudou radicalmente, muito facilitado e ao mesmo tempo acelerado pela tecnologia.\u201d<\/p>\n<\/div>

Employer Branding<\/h2><\/div>

Definida a EVP (Employee Value Proposition), ajudo o cliente a construir e \/ ou otimizar o site da empresa, divulgando-o nos canais sociais mais adequados. A pandemia ensinou-nos a import\u00e2ncia de poder comunicar \u00e0 dist\u00e2ncia, transmitindo informa\u00e7\u00f5es detalhadas e sobretudo verdadeiras relativas ao contexto profissional. Entrevistas divulgadas por colaboradores, v\u00eddeos que contam a realidade da empresa, que ilustram o processo de sele\u00e7\u00e3o \u2026 s\u00e3o extremamente eficazes.<\/p>\n

\u00c9 essencial incluir uma se\u00e7\u00e3o \u201ctrabalhe conosco\u201d no site vinculada a um banco de dados de recrutamento (e n\u00e3o a uma simples caixa de correio, como costuma acontecer em muitos contextos profissionais).<\/p>\n<\/div>

Sele\u00e7\u00e3o<\/h2><\/div>

Utilizando ATS (Application Tracking Systems) dotados de intelig\u00eancia artificial, as empresas conseguem agilizar e otimizar os processos de recrutamento. Entrevistas em v\u00eddeo, testes de psico-aptid\u00e3o e de l\u00ednguas s\u00e3o apenas algumas das ferramentas que gostaria de propor com convic\u00e7\u00e3o para simplificar e otimizar o processo de sele\u00e7\u00e3o.<\/p>\n<\/div>

Contrata\u00e7\u00e3o e integra\u00e7\u00e3o<\/h2><\/div>

Para mim, a inova\u00e7\u00e3o pode e deve apoiar empresas e candidatos mesmo na delicada fase de entrada na empresa.
Como? Sistemas de informa\u00e7\u00e3o avan\u00e7ados permitem que voc\u00ea<\/p>\n

    \n
  • prepare automaticamente as cartas de emprego<\/li>\n
  • recolha toda a documenta\u00e7\u00e3o do novo funcion\u00e1rio em formato digital (certificados de forma\u00e7\u00e3o, certificados de trabalho \u2026)<\/li>\n
  • prepare uma agenda virtual que possa ser compartilhada com o novo colaborador e com os v\u00e1rios colegas que o receber\u00e3o para facilitar a sua integra\u00e7\u00e3o na empresa.<\/li>\n<\/ul>\n<\/div>

    Gest\u00e3o de talentos \u2013 gest\u00e3o de desempenho \u2013 treinamento<\/h2><\/div>

    Ainda na \u00e1rea de forma\u00e7\u00e3o, gest\u00e3o e avalia\u00e7\u00e3o de pessoal, hoje a digitaliza\u00e7\u00e3o desempenha um papel importante.
    \nA inclus\u00e3o, em sistema automatizado e ao mesmo tempo integrado, dos objetivos da empresa definidos para os colaboradores, das avalia\u00e7\u00f5es de desempenho, dos cursos de forma\u00e7\u00e3o, facilita o acompanhamento do desempenho de cada recurso e permite que as altera\u00e7\u00f5es dos caminhos desenhados sejam feitas em tempo \u00fatil.<\/p>\n

    Al\u00e9m disso, no final do ano, \u00e9 poss\u00edvel detetar automaticamente quaisquer promo\u00e7\u00f5es, reajustes salariais, novos cursos de forma\u00e7\u00e3o, com vista a incentivar o crescimento de cada pessoa.
    \nGra\u00e7as a essas ferramentas \u201c\u00e1geis\u201d, \u00e9 poss\u00edvel criar \u201cdashboards digitais\u201d com os organogramas da empresa para otimizar a gest\u00e3o dos planos de sucess\u00e3o.<\/p>\n

    Por fim, os sistemas inovadores de RH tamb\u00e9m podem ter integrado o m\u00f3dulo relativo ao processamento de sal\u00e1rios.<\/p>\n<\/div>

    Comunica\u00e7\u00e3o interna<\/h2><\/div>

    A cria\u00e7\u00e3o duma Intranet empresarial promove a comunica\u00e7\u00e3o, fazendo com que os colaboradores participem na vida da empresa e refor\u00e7ando o seu sentimento de perten\u00e7a.<\/p>\n

    A inova\u00e7\u00e3o nesta \u00e1rea permite partilhar a estrat\u00e9gia e iniciativas da organiza\u00e7\u00e3o, publicar testemunhos, contar hist\u00f3rias de sucesso, comunicar novas oportunidades profissionais, participar em projetos especiais e muito mais.<\/p>\n

    \u00c9 evidente que ter um ATS modular, capaz de abranger todas as \u00e1reas dos recursos humanos, representa hoje algo essencial, com retornos positivos importantes e mensur\u00e1veis, n\u00e3o s\u00f3 para uma otimiza\u00e7\u00e3o de custos e tempos, mas tamb\u00e9m e sobretudo ao n\u00edvel da \u201cConsci\u00eancia de marca \u201ce\u201d engajamento dos funcion\u00e1rios \u201c.<\/p>\n<\/div>

    <\/div><\/div><\/div><\/div>
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