{"id":3989,"date":"2022-08-04T11:59:28","date_gmt":"2022-08-04T11:59:28","guid":{"rendered":"https:\/\/www.arca24.com\/jobarch\/es\/?p=3989"},"modified":"2024-02-14T12:01:43","modified_gmt":"2024-02-14T12:01:43","slug":"sistema-de-reclutamiento-de-personal","status":"publish","type":"post","link":"https:\/\/www.arca24.com\/jobarch\/es\/blog\/sistema-de-reclutamiento-de-personal\/","title":{"rendered":"Reclutamiento de marketing: una nueva forma de pensar y actuar"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:20px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:25px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>En el campo de la contrataci\u00f3n, a menudo se discute cu\u00e1nto est\u00e1n cambiando las profesiones, volvi\u00e9ndose cada vez m\u00e1s \u201cfluidas\u201d y, por lo tanto, no son f\u00e1cilmente atribuibles a categor\u00edas espec\u00edficas.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:44;line-height:1.26;\">C\u00f3mo naci\u00f3 el marketing de reclutamiento<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>La adquisici\u00f3n de talento es el verdadero desaf\u00edo de hoy, una comparaci\u00f3n que ser\u00e1 cada vez m\u00e1s competitiva dadas las proyecciones actuales sobre la contracci\u00f3n de habilidades que el mercado podr\u00e1 ofrecer en los pr\u00f3ximos a\u00f1os, en comparaci\u00f3n con la creciente demanda de perfiles especializados.<br \/>\nPor esta raz\u00f3n, en los \u00faltimos a\u00f1os hemos comenzado a hablar sobre el reclutamiento de marketing. Ahora, m\u00e1s que entender y discutir la definici\u00f3n correcta de esta nueva disciplina, nos resulta \u00fatil, para quienes trabajan en el campo de recursos humanos, explicar cu\u00e1les son las razones que llevaron a un cambio radical en la forma de pensar y actuar.<\/p>\n<p>En primer lugar, es un cambio de mercado. Siempre hemos estado acostumbrados a ver una clara distinci\u00f3n entre el mercado B2B y el mercado B2C; una separaci\u00f3n que est\u00e1 fallando hoy: el mercado est\u00e1 aplanando las diferencias creando un nuevo escenario.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:44;line-height:1.26;\">Distinci\u00f3n clara entre consumidor y candidato: \u00bfactual u obsoleta?<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Si pensamos en los sectores bancario y de seguros, en l\u00ednea, minorista a gran escala, minorista, servicios personales, estudios profesionales, etc., el consumidor es un candidato potencial pero, sobre todo, cada candidato se convierte en un consumidor potencial.<br \/>\nCon esto en mente, el marketing y el reclutamiento deben trabajar juntos y fusionarse en una sola actividad: reclutar marketing.<br \/>\nTomemos algunos ejemplos para concretar la opci\u00f3n. Planeamos agradecer a un candidato que ingres\u00f3 a nuestro grupo de talentos y particip\u00f3 en una serie de pasos de selecci\u00f3n automatizados (como entrevistas en video, pruebas de verificaci\u00f3n de habilidades blandas y duras, pruebas de idioma) pero no se consider\u00f3 adecuado. Si este candidato recibiera autom\u00e1ticamente un peque\u00f1o comprobante para gastar en la misma cadena, generar\u00edamos un doble efecto positivo: un candidato que todav\u00eda est\u00e1 satisfecho, si no es adecuado, porque recibe comentarios oportunos y agradece el compromiso mostrado, pero sobre todo un cliente potencial que, con toda probabilidad, se ver\u00e1 obligado a gastar m\u00e1s que el valor del cup\u00f3n.<\/p>\n<p>En este caso, el reclutamiento de mercadeo no solo involucra al departamento de mercadeo y al departamento de recursos humanos, sino tambi\u00e9n al departamento de ventas.<br \/>\nEsto demuestra que el capital humano es el factor de \u00e9xito de cada organizaci\u00f3n y es necesario aprovechar al m\u00e1ximo su potencial.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:44;line-height:1.26;\">Reclutamiento de marketing: estrategia, herramientas y objetivos<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>Las acciones de reclutamiento de marketing no deben dirigirse solo a los candidatos en adquisici\u00f3n (nuevos clientes potenciales) sino tambi\u00e9n, y sobre todo, a los perfiles con los que ya hemos entrado en contacto: candidatos pasivos.<br \/>\nLas actividades de employer branding est\u00e1n reclutando actividades de marketing que siempre deben caer dentro de una planificaci\u00f3n estrat\u00e9gica y continua.<\/p>\n<p>No hace falta decir que el reclutamiento de marketing y las acciones de employer branding son m\u00e1s efectivas si cuentan con el apoyo de las herramientas adecuadas. Pensar en poder implementar pol\u00edticas estrat\u00e9gicas, especialmente en grandes vol\u00famenes, de manera manual, corre el riesgo de generar m\u00e1s trabajo y costos que los beneficios reales.<\/p>\n<p>Es necesario tener un software para contratacion de personal como ATS o, mejor a\u00fan, el reclutamiento moderno de software de inteligencia artificial, definido como Sistema de Clasificaci\u00f3n de Solicitantes, que permita a los departamentos de Recursos Humanos abordar los procesos de transformaci\u00f3n digital de manera efectiva y eficiente. se trata de soluciones que no solo brindan herramientas funcionales como herramientas de multiposting, reclutamiento de video y coincidencia de IA, sino que se basan en an\u00e1lisis de reclutamiento, porque solo analizando datos reales podemos medir la efectividad de nuestros KPI y estructurar mejor nuestra estrategia de reclutamiento.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:8%;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:5px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202],"tags":[],"class_list":["post-3989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contratacion-de-personal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reclutamiento de marketing y de personal | JobArch<\/title>\n<meta name=\"description\" content=\"Es necesario contar con un software como una plataforma ATS para peque\u00f1as empresas que permita a los departamentos de RRHH abordar los procesos de transformaci\u00f3n digital con eficacia y eficiencia. 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