{"id":4027,"date":"2022-07-30T16:43:09","date_gmt":"2022-07-30T16:43:09","guid":{"rendered":"https:\/\/www.arca24.com\/jobarch\/es\/?p=4027"},"modified":"2024-02-15T16:46:15","modified_gmt":"2024-02-15T16:46:15","slug":"ai-talent-acquisition","status":"publish","type":"post","link":"https:\/\/www.arca24.com\/jobarch\/es\/blog\/ai-talent-acquisition\/","title":{"rendered":"La gesti\u00f3n del talento en la era de la digitalizaci\u00f3n"},"content":{"rendered":"
<\/div><\/div>

Hemos preguntado a Giovanna Benedettelli \u2013\u00a0FuturingYOU<\/a>, HR Business Advisory.<\/p>\n

Empec\u00e9 a trabajar en el campo de los recursos humanos hace m\u00e1s de 25 a\u00f1os, cuando est\u00e1bamos en los albores del uso de los sistemas de informaci\u00f3n.
Hoy en d\u00eda mi trabajo ha cambiado radicalmente, en gran medida facilitado y al mismo tiempo agilizado por la tecnolog\u00eda.<\/p>\n<\/div>

Marca empleadora<\/h2><\/div>

Una vez definida la EVP (Employee Value Proposition), ayudo al cliente a construir y optimizar la p\u00e1gina web de su empresa, promocion\u00e1ndola en los canales sociales m\u00e1s adecuados. La pandemia nos ha ense\u00f1ado lo importante que es saber comunicar a distancia, transmitiendo informaci\u00f3n detallada y veraz sobre el contexto profesional. Entrevistas realizadas por los empleados, v\u00eddeos que cuenten la realidad de la empresa, que ilustren el proceso de selecci\u00f3n\u2026 son sumamente eficaces.<\/p>\n

Es esencial incluir en la p\u00e1gina web una secci\u00f3n \u00abCarreras\u00bb vinculada a una base de datos para el reclutamiento (y no un simple buz\u00f3n de correo, como sigue ocurriendo en muchos contextos profesionales).<\/p>\n<\/div>

Selecci\u00f3n<\/h2><\/div>

Mediante el uso de ATS, sistemas de gesti\u00f3n de candidatos, equipados con inteligencia artificial, las empresas pueden acelerar y optimizar los procesos de reclutamiento. Entrevistas en v\u00eddeo, pruebas de aptitud psicol\u00f3gica y pruebas de idiomas son algunas de las herramientas que me gustar\u00eda proponer con convicci\u00f3n para simplificar y optimizar el proceso de selecci\u00f3n.<\/p>\n<\/div>

Contrataci\u00f3n e incorporaci\u00f3n<\/h2><\/div>

Para m\u00ed, la innovaci\u00f3n puede y debe apoyar a las empresas y a los candidatos incluso en la delicada fase de la contrataci\u00f3n.
\u00bfC\u00f3mo? Los sistemas de informaci\u00f3n avanzados permiten<\/p>\n

    \n
  • preparar autom\u00e1ticamente las cartas de contrataci\u00f3n<\/li>\n
  • recoger toda la documentaci\u00f3n del nuevo empleado en formato digital (certificados de formaci\u00f3n, certificados de trabajo, etc.)<\/li>\n
  • preparar una agenda virtual que pueda ser compartida con el nuevo empleado y con los distintos contactos de la empresa que le dar\u00e1n la bienvenida para facilitar su integraci\u00f3n en la empresa.<\/li>\n<\/ul>\n<\/div>

    Gesti\u00f3n del talento \u2013 gesti\u00f3n del rendimiento \u2013 formaci\u00f3n<\/h2><\/div>

    Incluso en el \u00e1mbito de la formaci\u00f3n, la gesti\u00f3n y la evaluaci\u00f3n del personal, la digitalizaci\u00f3n juega un papel importante hoy en d\u00eda.
    \nLa inclusi\u00f3n, en un sistema automatizado y a la vez integrado, de los objetivos de la empresa definidos para los empleados, las evaluaciones de rendimiento, los cursos de formaci\u00f3n, facilita el seguimiento del progreso de cada recurso y permite realizar cualquier cambio en tiempo real en los itinerarios dise\u00f1ados.<\/p>\n

    Adem\u00e1s, al final del a\u00f1o, es posible detectar autom\u00e1ticamente los ascensos, los aumentos de sueldo, los nuevos cursos de formaci\u00f3n, con el fin de fomentar el crecimiento de cada persona.<\/p>\n

    Gracias a estas herramientas \u00ab\u00e1giles\u00bb, es posible crear \u00abcuadros de mando digitales\u00bb que representen los organigramas de las empresas para optimizar la gesti\u00f3n de los planes de sucesi\u00f3n.
    \nPor \u00faltimo, los sistemas innovadores de RRHH tambi\u00e9n pueden tener integrado el m\u00f3dulo de tratamiento de salarios.<\/p>\n<\/div>

    Comunicaci\u00f3n interna<\/h2><\/div>

    La creaci\u00f3n de una Intranet corporativa fomenta la comunicaci\u00f3n haciendo que los empleados participen en la vida de la empresa y reforzando su sentido de pertenencia. La innovaci\u00f3n en este \u00e1mbito permite compartir la estrategia y las iniciativas de la organizaci\u00f3n, publicar testimonios, contar historias de \u00e9xito, comunicar nuevas oportunidades profesionales, participar en proyectos especiales y mucho m\u00e1s.<\/p>\n

    Est\u00e1 claro que disponer de un ATS modular, capaz de cubrir todas las \u00e1reas de recursos humanos, es hoy en d\u00eda algo esencial, con importantes y medibles retornos positivos, no s\u00f3lo en t\u00e9rminos de optimizaci\u00f3n de costes y tiempo, sino tambi\u00e9n y sobre todo en t\u00e9rminos de \u00abconciencia de marca\u00bb y \u00abcompromiso de los empleados\u00bb.<\/p>\n<\/div>

    <\/div><\/div><\/div><\/div>
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